Let’s spread the word about “Housework with No Name”! Catchphrase decided <br>– I gave a name to “Housework with No Name”!

There are “nameless chores” that don’t have specific names but are indispensable in our daily lives, such as “refilling shampoo” and “replenishing toilet paper. We want people to be more aware of the existence of such “nameless chores! We want to spread the word! With this in mind, the Tokyo Metropolitan Government has been calling […]
No. 54: Meeting the godfather of “Housework with No Name”.

Table of Contents Parenting cartoon, “Are You Doing ‘Housework with No Name’?” I met the godfather of “Housework with No Name.” Parenting cartoon, “Are You Doing ‘Housework with No Name’?” Profile Eiichi After working for a design company in Tokyo, he became a freelance illustrator. He is a hard-working father who creates animation, manga, […]
After raising children, I realized the cause of the bother!</br>Why did popular copywriter Satoshi Umeda give his name to “Housework with No Name”?

The “unnamed chores” are the endless, unnamed, detailed chores that exist in a house. The world is made up of someone’s job. and “If you are looking for a part-time job, Town Work. Copywriter Satoshi Umeda has been at the forefront of the advertising industry, creating memorable copy such as “The World is Made of […]
I met the namer of “Housework with No Name.”</br> Interview with Ayako Tada, Daiwa House Industry Co.

Household chores with no name” refer to the small chores other than the “household chores with a name,” such as cleaning, laundry, and cooking. Many people may feel stressed because they have to take care of all the family’s chores by themselves, such as putting away clothes they have left in the closet or […]
[The real voices of mothers! This is how to solve the problems of housework and childcare.<br>Part 1: How Does Everyone Else Do It? How do you divide up the “nameless chores”?

Mam Smile, winner of the 2022 Tokyo Women’s Activity Promotion Grand Prize, is an organization that promotes mothers’ reintegration into society and community revitalization through the production of the free childcare information magazine ” Itabashina” and other activities. This issue is a special project by Mam Smile! We will be presenting the real voices of […]
Survey of Men’s Housework and Childcare 2023<br> Part 1: What are the true feelings and dissatisfactions of moms and dads hidden in daily life?

The Tokyo Metropolitan Government conducted a survey of 5,000 men and women living in Tokyo regarding housework and childcare. With the cooperation of experts, we have unraveled the differences in awareness and true feelings between men and women regarding housework and childcare, as well as the reality of childcare. We will send you this report […]
LINE Stamps as a Conversation Starter </br>Marital Communication with popular creator “Tsumupapa”.

Tsumupappa” is a widely popular creator, especially among people of child-rearing age, who expresses her casual daily life with her family through her heartwarming illustrations on Instagram. We interviewed Tsumupappa about her thoughts behind the “easy-to-use” LINE stamps she created in collaboration with the Tokyo Metropolitan Government for use in housework and childcare, as well […]
Say goodbye to the frustration of “housework with no name.”<br>Advice from Tomoyu Miki, a housework-sharing researcher

Have you ever heard of the term “nameless chores”? These are small household chores that do not have a specific name, but are indispensable in daily life, and the burden of “nameless chores,” which until now have not been so visible, is drawing attention. We asked Tomoyu Miki, a housework-sharing researcher who has given many […]
Part 3: (Visualization) Why is men’s housework and childcare not progressing?

Table of Contents Parenting cartoon, “What’s a Housework with No Name?” Visualization: Why are men not making progress in housework and childcare? Parenting cartoon, “What’s a Housework with No Name?” Profile Eiichi After working for a design company in Tokyo, he became a freelance illustrator. He is a hard-working father who creates animation, manga, and […]